Advertising Methods

Above the line (mass media methods for targeting larger and more general customers):

Trailers (on TV, in the cinema, on the radio, online)
Posters (magazines, newspapers, public spaces)
Billboards
Tie-ins
Web banners

Below the line (reaching smaller but more targeted audiences):
Trailers (online)
Merchandise
Pop-up ads
Integrated social media ads
Targeted ads based on your data
Sponsored content
Online profiles for the product (Facebook, Twitter, Instagram, etc)

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