Lion King Marketing Ideas

The original 1994 Lion King film's marketing consisted of a teaser trailer (which was actually the entire opening scene) and a later full trailer going into more detail on the story of the film.
There were also numerous tie-ins and merchandise with Burger King, Mattel, Kodak, Nestle and Payless ShoeSource, whatever that is. This consisted of 186 licensed products in 1994. These were (and largely still are) all effective methods of marketing for a big-budget blockbuster, as they appeal mostly to the target audience of children and families, with Burger King bundling toys with children's meals; Mattel producing licensed toys; Kodak producing just a watch as far as I can find and Payless ShoeSource also being there. From all this, Disney made $1bn in 1994, $214 million of which being from toys at Christmas.

The Lion King (2019) Marketing But Not What Disney Did What We Would Do:
Cinema trailers; online advertising (static adverts on websites, YouTube and other video adverts etc); tie-ins (such as with zoos); social media accounts just for the film, such as Twitter, Snapchat and Instagram; releasing the soundtrack to streaming services as well as for download and maybe even physical releases; a dedicated website for the film and consequent ways to drive internet users to this website (on the site there could be links to cinema websites were you can book tickets, or a Flash game because it's 2019 and Flash hasn't been discontinued yet. RIP Flash.)

The Lion King (2019) Marketing But Not What We Would Do What Disney Did:
The 2019 remake's marketing began with the film's announcement in 2016, and a first trailer in 2018, and further trailers throughout 2019. A teaser poster was also released in late 2018. There were also tie-ins with McDonald's Happy Meals, as well as billboards and other such physical advertising methods.
June 4th, 2019 saw the release of a novelisation of the film.

Comments

Post a Comment

Popular posts from this blog

Representation: Manuel Alvarado - Ethnicity in Media

Image
Stuart Hall is a person of interest here.  He says that representations often focus on 'otherness', for example, emphasising difference or foreignness. For example: Muslims being seen in the media as terrorists because of their differences to the western world. These things change, for example back in the day people would more associate the Irish as terrorists and not just because of jokes about potatoes. Because of these representations being very much real-life, they can often leak into fiction. Manuel Alvarado 's theory of representation of ethnicity in media (1987) has 4 main categories: Dangerous - plays on the fear of otherness (e.g. terrorist, threatening immigrant, gang member.) Exotic - plays on the appeal of otherness (e.g. wealthy foreign royalty, attractive jungle/desert 'native' etc) Pitied, victim - partly because often the only time many foreign countries appear in our media is when they are suffering some disaster. May also play to our sense of supe...
Read more

Audience Feedback and Spin-Offs

Image
Audience feedback is important. It can often easily be conducted through online surveys and reviews, as well as being based on profit and other such metrics. Why are there so many Marvel films?       I have blatantly stolen this joke from Tommy   Marvel try to trick us into believing in Iron Man 4 through a questionnaire. In reality they were just gauging interest in future projects. This was a questionnaire handed out to audiences after seeing Captain America: the Winter Soldier back in the olden days of 2014 and largely consisted of questions about that film and what they thought of it.   Using Social Media for Audience Feedback: Pros: You can get quick and simple feedback from your audience in the comment sections of your posts. Social Media advertising is affordable and very easily accessible. Cons: You have to deal with negative feedback and its potential influence on your potential audience. Anonymity gives people too much confidence. Social media st...
Read more

LO6 Summary and Question Planning

Image
Summary: Question: 'The current regulatory framework for media products is ineffective.' Using your knowledge about regulatory bodies and media products, discuss the accuracy of this statement. Use examples to support your answer. [20 Marks] Plan: If regulation is effective enough, then all media should not be harmful. But is it? Dark Knight 2008 12 - people concerned with the Joker and his blunt graphicness. If it's a 12A people might just take their younger children in regardless which could 'mentally scar' them. Packard and the idea that the media 'injects' the audience with ideas. Gauntlett and the idea that audiences can interpret media products. COD MW 2 No Russian, PEGI 18 but that's harder to regulate because of parents buying children games without really thinking. So even if the regulation is fine in this regard it's often still not effective. As for violence, people are given the option to choose violence or not, so if they choose v...
Read more