Remake Case Study - Spider-Man

Spider-Man (2002):
Tie-Ins:
Schweppes
the Hershey Foods Corporation - mail-in poster
the Kellogg Company - limited edition Spider-Man toasted oat cereal and pop tarts, mail-in offers for CD-ROM game, a T-Shirt and other merchandise
Reebok International - ads featuring Spider-Man wearing their shoes



These were comparatively low-key as a direct result of a number of recent marketing failures such as Star Wars Episode 1 3 years prior, wherein companies were left with warehouses full of unsold tie-in products. Brands were cautious and many swore off movie deals like these entirely, but the popularity of the film proved them to be profitable.




Toys - action figures (Toy Biz, a division of Marvel Enterprises)
PS2 game











Trailers:
A teaser trailer (which had to be dropped due to featuring the twin towers) consisting of its own short story not present in the final film



A second teaser trailer consisting of various shots of Spider-Man swinging through New York.



A full, 2-minute, trailer featuring footage and dialogue from the final film as well as some semblance of illusion to the story.




Posters:



The original poster, much like the teaser trailer, featured the twin towers and, as such, went on to be replaced by a second. Both of these only featured Spider-Man and the New York setting, with a very strong red and orange colour scheme for some reason.








Spider-Man: Far From Home (2019)

For some reason they decided to make this film immediately after Endgame, so they were being marketed and advertised at the same time, thus somewhat giving away - or at least heavily implying - that Spider-Man wouldn't stay dead. But besides this:

Before the actual marketing started, the main actors - Tom Holland and Jake Gyllenhaal - teased their involvement with social media posts before they, and various other stars of the film, appeared on talk shows to discuss the production process.

A number of trailers were also released during the marketing process, alongside partnerships with United Airlines, Audi, Dr Pepper, Papa John's Pizza and Burger King.

As a part of the later home media release advertising campaign, Sony made an in-universe real version of the 'TheDailyBugle.net' website with videos featuring J.K. Simmons as J. Jonah Jameson as in the film (https://web.archive.org/web/20191031200748/https://www.thedailybugle.net/).

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