Audience: Rick Altman's Audience Pleasures

Emotional pleasures - does the text make the audience happy, sad, nostalgic, etc
Example: Luther's door-obliterating rage causes the viewer to feel sad for his situation

Visceral pleasures - 'gut' responses, such as excitement, fear, laughter.
Example: Rage

Intellectual puzzles - does the text make the audience think?
Example: Is this reality or not?


Horror, for example, generally offers audiences visceral pleasure of both excitement and fear, whereas crime or thrillers may offer an intellectual puzzle.

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