Primary and Secondary Research (Returning to RAJAR, BARB and Meeting the NRS (RIP))

Right remember RAJAR and BARB with their weird websites?

RAJAR - Radio Joint Audience Research

BARB - Broadcasters Audience Research Board

Well now meet the NRS which is not an American security agency, but is in fact the National Readership Survey and has been replaced by 'the much more colourful' (Mr Higgs phrasing) PAMCo.

Media institutions expect mass media products to have a large potential product or audience reach. This means it's likely for them to be successful and will make profiut through sales numbers of advertising revenue. The main purpose is often to find out how many people consume the product within the reach.

BARB and RAJAR conduct this sort of research for TV and radio industries respectively, while the NRS does so for print.


Primary and Secondary Research:

Primary - Research which is conducted yourself, through surveys, interviews and other such means.

Secondary - Research based on already existing data, be this surveys and interviews conducted by others before you, preexisting publications such as books, video and articles. Sometimes this data is available from government bodies or educational locations such as universities.

See this table, which also somewhat covers pros and cons:


 

 

 

 

 

 

 

 
Other Pros and Cons:

Primary Pros:
You know the reliability of your own data.
There are many quick and easy methods such as online surveys.
Focus groups and interviews can obtain very detailed data.
You 'own' the data and don't have to worry about buying or crediting those who gathered your information.

Primary Cons:
Can be expensive and time-consuming, often not easily accessible to those who can't go out or online.
Response to your surveys can be low and underwhelming, making it less reliable.

Secondary Pros:
It can be much faster and cheaper.

Secondary Cons:
It is harder to check sources and ensure reliability of the data.


Epic Quiz But You Only Get The Answers:
1. Secondary
2. Secondary
3. Primary
4. Primary
5. Secondary
6. Primary
7. Primary
8. Secondary
Bonus Question of Meta Research. Secondary


Why do Media Producers Research?
Media producers want to conduct this kind of research in general. It is important that they know how large the audience for any given product is. For example, if a product has a mainstream and wide audience, then they will be happier to put more budget into it as it is much more likely to return a significant profit. Producers are able to create audience profiles for their products based on the reaction to past similar products.
Having established an audience, they may want to ensure they continue to appeal to what said audience liked about previous products.
They will also want to know what routes to take in terms of marketing.
The reaction can also be judged, with the reaction influencing future related projects.


Qualitative and Quantitative Data:
Qualitative - Descriptive data, referring to things that can be observed but not measured, such as physical attributes like colours.

Quantitative - This is numerical data which can be measured or counted, put into figures.


Epic Quiz 2 Electric Boogaloo:
1. Quantitative
2. Qualitative
3. Quantitative
4. Quantitative
5. Qualitative

 

I have been told to provide context to these quizzes.






 
But this was just so I could note down answers, and the questions aren't in the full PowerPoint, so it's got to be a no.

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