Analysing Data

'We're all just saying numbers'
         - Travis

Survey Period: Quarterly
Population (000s): Population in the thousands
Reach (000s): How many people the stations reach in thousands
Reach Percent: The same but as a percent of the population?
The others make sense.

All this fun stuff is useful for advertisers because they can use it to get an idea of how big of a reach their advertising could have if they were to advertise on one of these stations (ignoring the BBC ones obviously).

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